Are You Using The Power of Video to Promote Your Brand?

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Comment by Julie Weishaar on October 20, 2011 at 1:43pm

Hi Patt. I agree with you that the quality of the video content is just as important as the quality of any content. Not sure why people have to be "told" as you indicate in your comment - shouldn't they just know? LOL The reality is that many are getting carried away for the online frenzy including the increasing use of video for everything. Everyone wants to go "viral" yet oftentimes the content of what does go "viral" is not quality. In addition, going "viral" does not automatically translate into more money in our pockets. This is a pattern of behavior I see all over the place - although it might not be a popular opinion. People bragging about how many followers they have yet many, when asked how many of those followers convert to paying customers/clients ... suffice it to say there are many who can't or won't answer that question :)

Business owners can and should use video to attract visitors to their website using compelling, engaging, AND valuable video content to: establish themselves as their industry expert; share information the viewers need/want; showcase their products/services; and develop and establish trust so that people will want to do business with them.

As far as creating new sources of revenue, there is a whole industry of video advertising where businesses can use their profile videos or video ads to get business (http://www.google.com/ads/videoadsolutions/index.html). I have just started venturing into that arena. Literally in the process of creating a new product - the video ad. Would love your opinion on the video :)

Comment by Patt Leger on October 20, 2011 at 12:13pm

Thank you for your article Julie, I love reading about how video has made its way into "normal internet activity". We've all been told that content is key and that video is the way to go.

My personal opinion (although somewhat biased) is businesses and individuals are not being told that managing your content is also a great concern with digital media strategies. No one is being told that having video content alone isn't enough and better ways of managing our new digital media revolutions are not quite as simple as we would like to expect.

For the average user, having our videos on networks like Youtube and Facebook are all great options but as business owners we often want or need more.

Having engaging content is a must but we also need to take into account the way our "new internet habits" are affecting our business models. How do we take it to the next level of creating new sources of revenue?

What are your thoughts on this?

Comment by Julie Weishaar on September 11, 2011 at 1:36pm

Hi Dave,

Thanks for your comment. Good point about viewer expectations. I will have to check out Hipmunk.com - that is a new one to me :)

Comment by Dave Hennessy on September 11, 2011 at 1:15pm

Julie. I totally agree with you. Video is the way forward. This point you made is a great one.

"Video requires the viewer to use more of their senses making your message more memorable"

 Youtube, facebook and similar websites are conditioning web surfers to insist that there are entertained at almost every website. A video achieves that. Hipmunk.com, a flight search company received huge attention and publicity because their introduction video was deemed to be very entertaining. Good Post I will definitely checking back to read more!

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