Julie Weishaar's Blog (14)

Local Small Business Video Marketing Effective Way to be Seen

No matter what kind of business you have, using video to market your local business is an effective and fun way to be seen. You can create many different types of videos depending on your products and services as well as your target audience that will get attention, cause controversy, or just get people curious enough to come to your door.  The entire point of any marketing is to…

Dogs Are More Than Just Man's Best Friend

You'd be surprised by the kinds of things we can learn from our pups - or maybe you wouldn't :)

What is Your Personal Brand?

It is what you do, what you don't do, what you say, what you don't say, how you present yourself, how you treat others, how much integrity you have, etc. Basically, your personal brand is "YOU", your…

As a Small Business & Video Marketing Consultant I found myself in a bit of a dilemma as I have a STRONG desire to NOT be on the receiving end of a video camera. NOT the best place to NOT be for a Video Marketer. Hence my learning how to create engaging and compelling videos with animations that deliver my marketing message (or my …

I am a local business owner so I don't need video. Video is for online businesses not local businesses. I have a website isn't that enough? Not if you want to stay ahead of the competition and increase sales. You local customers are using the web to find businesses. If they want a restaurant to go to, they are not looking in the yellow pages. They are turning to their iphones, laptops and blackberries to search what they are looking for. If you can't be found online, chances are many of your…

How we present ourselves online has a DEFINITE impact on our "brand" even if we are not using our "brand" at a particular moment. What does that mean? Well, if I am posting something on Facebook as me, not New Horizons 123, guess what? I AM New Horizons 123 so what I write as ME is also what I am writing as New Horizons 123. Simple concept - yet many don't "get it" :) We all need a little humor in our lives so please enjoy: "…

I recently had a conversation with someone I sold an affiliate position to. He asked me what his "elevator pitch" was for this position and it reminded me of a video I had created a few years ago about this very same topic. Can you explain what YOU do in the time it would take to tell someone in an elevator? :)

Elevator Pitches - The Good, The Bad, & The Ugly…

Why is Video for Business so Powerful?

The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and to be able to connect with their customers and…

Below is a witty story written by someone very close to me - that would be my dad - about trying to keep up with technology. Very appropriate as it relates to newbies in the Internet/social media marketing arena. Enjoy!…

There is no question that the Internet has helped small business owners expand their reach by leaps and bounds to an exponentially greater target audience. They are now able to compete with their larger counter-parts by having the same access to potential consumers. With the use of effective Internet marketing strategies, small business owners now have the means to promote their brand that they…

What You Don’t Know CAN Hurt You!

Companies lose billions of dollars every year simply because of:

• Employee behavior
• Lousy customer service
• Employee theft…

How Can You Make Your Email Message Stand Out?

We have all heard that having a passion for what you are doing goes a long way towards being successful and I firmly believe this. As many of you know, I wear two hats: One as a small business marketer and one as a network marketer - two totally different…

• What offline networking groups/associations do you belong to?
• Do you attend the events/meetings regularly?
• What do you see as the both the pros and cons of your…