Nelson Tan's Blog Posts Tagged 'online' (3)

One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in effectiveness the more people use them.



The idea of "participation, collaboration and moderation" can take many forms. If you look back history, bulletin boards are one form, online forums are another, online multiplayer…

In the years I've invested myself in dedication to the business of Internet Marketing, I've observed that though technologies and different fields of expertise appear and recede overtime like any other ever-changing business outlook, only timeless, universal principles remain.



The first and foremost characteristic of Internet Marketing is automation. Alex Mandossian once said that "Internet Marketing is meant to train us as lazy workers but high thinkers." We are constantly thinking…

1. Quite often, the entrepreneur has no idea how to market/sell the product without offending anyone. Even though they may be a great inventor, importer, writer, etc., they don't know how to create a benefit-oriented sales message because they are not in touch with their customers.



2. They grossly overestimate the demand and importance of their product in the marketplace. Many people think they have a winner, something everyone in the world needs. Generally, products appealing to…