Informing, Connecting and Branding Professionals and Entrepreneurs
Providing valuable and helpful content is very important in establishing ourselves as our industry-expert and the go-to person in our niche. However, we are all in business to make that sale so we need to be careful in finding just the right balance between providing value and asking for a prospect to buy something. In everything we do on the web, we need to be sure to include a call to action - making it clear to the viewer of our content - EXACTLY what we want them to do. If we don't tell them what we want them to do, we can be fairly certain they won't do it! Examples of calls to action are:
Not necessarily in that order :) What kind of process do you follow with your content, how do you decide which calls to action to use, and where do you use them? How and where in your sales process do you use different calls to action?