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This article, written back in March 2009, reveals my approach to social media and some of my thinking about it. The key take away from the article is the stepwise approach that I've used to build my web presence. Please let me know your thoughts.

Social Media One Bite at a Time

Tags: social-media

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Your approach was beautiful because despite the exploding online world, you remained focused, showed patience and mastered before you moved on.
Meeting you was another turning point for me, Jack.
Yes, I set you back many years.

Larry Brauner said:
Meeting you was another turning point for me, Jack.
Maybe months but not years.
Personally, since I am working so hard to keep the bill collector's off my doorstep, I have had to take a somewhat different approach. While I am not able to query book proposals (as I should do because I am an author after all)—I am writing content for money; I try to find ways to develop friendships but also to "mentor" and aid people as I go. For example, doing book interviews with other authors and publishing it in my e-newsletter. As a consequence, my virtual friends usually become lifetime friends and that is my aim.

Then in the future when I finally do get back to book creation, I will have friends that I can rely on to spread the word because "creating buzz" is everything in the book business. Although publishing is tanking and evolving at the same time, I know who my core friends and readers are. Now if I could only clone myself to find more time to do what I actually love, writing books, things would be hunky-dory.

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Larry Brauner Attending Dinner During Baselworld

Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.

Baselworld 2013 is taking place April 25 to May 2 in Basel, Switzerland.

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