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Performance Marketing
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AKA: The Artist formerly known as Affiliate Marketing. Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated.
Website: http://www.performancemarketingassociation.com/
Members: 5
Latest Activity: Aug 22, 2011
Affiliate Marketing Publisher's Report
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The Performance Marketing Association (pma)
The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect, inform and advocate on behalf of this…Continue
Tags: pma
Started by Stephen G. Barr Aug 8, 2010.
Third Party Affiliate Managemernt Companies 1 Reply
Tags: shareasale
Started by Stephen G. Barr. Last reply by Stephen G. Barr Aug 8, 2010.
The PMA Blog Feed
Courts Reject Big Brother Tax Law in Colorado
On Friday March 30th, the Direct Marketing Association got word a judge decided in their favor, striking down Colorado’s Big Brother Tax law. The Big Brother Tax law is similar to the Affiliate Nexus Tax law, in that it used creative methods, albeit unconstitutional ones, to force out-of-state retailers to collect Colorado sales tax. Most [...]Survey Shows Opportunity for B2B Marketers
When it comes to performance marketing business-to-consumer seems to dominate. Maybe that’s because many business-to-business companies rely on contractors to drive sales offline, and the affiliate channel has yet to jump on board in force due to long sales cycles, offline conversions and high customer acquisition costs. However, according to a recent survey of US [...]Utah did NOT pass an affiliate nexus tax law!
Some analysts overtook the term ‘affiliate nexus tax law’ and used it to describe a completely different piece of legislation just passed in Utah. It is NOT the ‘affiliate nexus tax law’ or ‘Amazon tax’ as it is sometimes known. The law passed in Utah refers to ‘affiliated companies or corporations’, meaning there is some [...]Thinking Out Loud: Is Relevance the Relevant Term?
After attending the AM Days conference San Francisco a couple of weeks ago and then also talking with several people at OMMA Global this week, many of my discussions kept turning to relevance in online marketing. I like the idea that performance marketers are truly concerned about finding ways to deliver to consumers the [...]Georgia Affiliate Nexus Tax Passage Imminent
A tax bill containing the Affiliate Nexus Tax has passed in the House, passed a Senate committee, and is expected to be voted on next week. Governor Deal is a supporter and is expected to sign it. The effective date is still being debated, but could go into effect as early as June, 2012. When [...]Comment Wall
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The Small Business Network is hosted by Larry Brauner of Online Social Networking and Social Media Director at Gevril Group. Read Larry's articles on business networking and Ning networking.
Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry in the background.
Baselworld 2012 March 8-15.
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