Category Archives: Advertising

What to Consider When Selecting a Virtual Office for Your Tech Startup

The Southeast Asian market has become a mecca for tech investors and entrepreneurs. They know that, in many countries, they can take advantage of relatively low tax rates, a strategic location, and thriving, expanding economies. Singapore is a popular choice for many of these reasons and, every year, it welcomes more foreign business owners.

The country represents a key trade route to the rest of the continent, so making it here is an opportunity to grow quickly. Most people speak English, so hiring employees is not as tricky as it might be in other regions. Plus, there are plenty of options for businesses looking to set up and start making money almost immediately.

Virtual office solutions are one such option. Keep reading to find out how they can help your tech company to thrive in Singapore.

Corporate Assets and Resources

The potential for variation among virtual providers is substantial, so you need to pick carefully. Check out www.servcorp.com.sg/en/virtual-offices/ for an example of the facilities available in Singapore. For tech companies, the actual hardware onsite is going to be more important than things like atmosphere and leisure spaces.

You probably can’t get away with a simple facility that contains standard networking equipment and telecoms. Tech companies depend on constant connectivity. So, choose a provider that can guarantee the fastest, most reliable internet speeds. If you do lots of product presentations, look for projection tools and media rooms.

The Right Atmosphere and Mood

After tech resources, think about the atmosphere and general mood of the workspace. The ideal mood is different for everybody, and it is up to you to decide whether a quieter or more collaborative floor plan is required. You can, of course, take advantage of both if you pick a virtual office with a combination of work environments.

The only reason why a fully open floorplan might not be suitable is if your company handles sensitive data on a regular basis. In that case, you need to search for an office with some individual workstations or consider an upgrade to a serviced suite. They offer more security because space is not shared, but tenants still benefit from negotiable terms.

Robust Back Office Support

The whole point of moving into a virtual workspace is to reduce the pressure on your resources, both in terms of overheads and logistics. So, you should be searching for a provider that offers full back office support. There should be a skilled team onsite at all times to advise and make repairs when necessary.

While not all virtual offices are open 24/7, the thing to remember is that paid for services should be available for as long as the building is open to you. If the broadband goes down at 11 pm, a good facility knows how to respond and minimise disruptions. Make sure that you have access to laser printers, copy machines, scanners, and direct dial VoIP phones.

Expanding Your Tech Company Is Easy with Virtual Solutions

For burgeoning tech companies, virtual office solutions are a real lifeline. While all businesses require a lot of startup equipment to launch, tech ventures are heavily dependent on particular kinds of hardware. It can be very costly and leaves little room for investment in the future.

With a virtual facility, the pressure is reduced, because access to all of this equipment is instant in exchange for a flat rate fee. Plus, tenants can budget more efficiently, as there is no need to pay for services which your company will not use. In fact, the ‘pay as you use’ system ensures minimal waste. If you do not need it, don’t pay for it.

Four Ways Online Shopping is Going to Change the Global Marketplace in 2017

The introduction of online shopping a couple decades ago has made a huge impact with how businesses are done on a global scale, and there are no signs that it’s going to stop any time soon. 

That said, allow us to discuss about how online shopping would change the global marketplace by 2017.

1. Global Market Becomes More Popular
Through online shopping, consumers can purchase different products internationally, through different platforms, such as Amazon. That means traders in different parts of the globe would be able to easily reach their prospective customers and enjoy an increase in sale as they won’t be limited in their country anymore.

2. More Choices at an Affordable Price
Instead of having to settle to the distributors within the country, consumers have the privilege of buying directly from the supplier– as long as they have an online shop. This is a good example of how the customers would be able to source the items they want at a more affordable price. Likewise, because of the reduced cost of not having to rent a physical store, companies can also offer their items at a cheaper rate.

Another way on how consumers would be able to enjoy lower prices is by ordering regularly on the same e-commerce site. A lot of them offer loyalty programs where you can get discounts as long as you’ll buy frequently from them. This encourages the customer to stay updated with the latest deals the company has.

3. Greater Competition
Even though an online business may see a number of benefits and opportunities through this medium, there can also be some drawbacks. For one, a business that’s competing in a global marketplace should be ready to think of ways on how to attract customers– they should be able to convince these people to trust their shop and not their competitor.

Likewise, for those who are living in the US, ordering overseas has gotten more convenient. Thanks to a variety of shipping companies, such as Skypax.com— a logistics company in the UK. Through this, they’d have more reasons to buy items from this country, as they’d have the assurance that it would be delivered right in front of their doorstep no matter where they live– even if they’re living in Asia!

Although there may be some delivery and trust issues at first, rest assured that a lot of Internet users have gotten used to purchasing online, that they can easily know if the shop they’re going to purchase from is someone they can really trust.

That said, the competition for e-commerce business is definitely healthy, but companies are now challenged to make sure that their products would stand out.

4. Challenge to Monopoly Power
Those with an online business doesn’t only experience an increase in market share on a national level, but even on the global scale as well. Basically, the Internet gives you the privilege to promote your shop all throughout the world, where more people will be able to find your website.

This makes you a good player in your business, and by doing so, you’re also monopolizing your power— the products and services you offer.

Compressing Videos Using Movavi Video Converter

Do you constantly find that you’re running out of storage space because you have too many videos and they are taking up too much space? That can often be the case especially on devices that have limited storage space that can’t be expanded, such as many smartphones and tablets.

Instead of deleting your videos however, what if you could simply reduce their file size by compressing them? While you may not be quite sure how to even begin to do so, all that you really need to help you get started is Movavi Video Converter.

Although it is mainly a video converter, Movavi Video Converter can also be used as a video compression software. All you need to do is set it up by following these steps:

  1. Click ‘Add Media’ then ‘Add Video’ and select the video that you want to compress.
  2. Select a video format under the ‘Video’ tab or choose a preset for the device you’re using under the ‘Devices’ tab.
  3. In the main window locate the ‘File size’ value in the output information and click on it.
  4. Adjust the slider until it is roughly at the file size that you want to shrink your video to.
  5. Click ‘Apply’ then hit the ‘Convert’ button to start compressing your video.

If you want you can alter some of the other video settings in Movavi Video Converter that may help to reduce the file size of your videos further, such as the resolution, frame rate, and codecs that are used. In fact it is a good idea to explore its other features that will let you also improve the video quality, cut and join video segments, create animated GIFs, add captions, grab screenshots, or extract audio tracks.

The number of ways in which Movavi Video Converter could prove to be useful are literally too many to count. Now that you have an idea of how it works, all that it will take is a few minutes of experimenting with its features for you to get a feel of them so that you can apply them quickly when you need to.

Get Your Target Advertisement Post in Instagram

 

Instagram is the sites for sharing photo through mobile online that allow the user for sharing the photos or video as well. Instagram also provide the some other of social media platforms, such as: twitter, facebool, Tumblr, and Flickr. In the beginning, the distinctive features is converted the photos in square shape. On August, 2015, the new version had released that allow the users to upload the media in every photo ratio. The users also able to get the digital filter for their photos.

Nowadays, the social media platforms especially instagram not only use for post their pictures. It is also can be used for post your advertisement or introducing your new products. This is because there are millions peoples who use the instagram and becomes the good opportunity for business as well, the first important thing is targeted instagram followers that potential for you,

This is not a good conditions when the marketing should work harder to create the higher reliable of sales lead. This is no wonder because the buying power from the customers is relatively lower and the sales competition become more tough and harder as well. So, you need the better strategy to closer with the targeted market and trigger them to choose your product. In this case, you should optimize all of your platforms, especially Instagram. This thing can be your the one factor that impact your selling growth.

As we know that Instagram has over than 500 millions of active users, the less competition and more trigger the audience from the other social media monsters, such as: facebook or twitter. This is can be your best chance to get your business goals that can save up your marketing cost as well. This is providing the business with the chance to market their product.

You can post then show what you do in creative way. You should focus in your solution that you can give, not with your product. On instagram,  the most essential point is to get the values from the customers. Never get underestimate that your the most important asset in this social media is your visual content. If your business has oriented in service, you should focus in the process behind provide the service. You can share your mission and some tips.

You can create the winning profile. You can o many things and offer more solution that you can do. You also can attach the link that not only focuses on certain website. You can do more with attach the link that useful for purchases, app downloads or the registration.

In other way to get the targeted Instagram followers, you can ask the professional provider that can make it easier to get the targeted Instagram followers any social media platforms for your real business. Make sure that your provider can target your audience that meet with your needs. Choose the professional service that able to optimize your marketing campaign as well. This is also useful to increase the sales lead.

Are There Any Real Alternatives to Google AdWords?

Google AdWords has become the 800 pound gorilla when it comes to placing your ads in front of audiences. Although nearly every reputable company uses AdWords, many have gripes and wish for alternatives that are cheaper or fit their needs better. Are there any out there that fit this description? Let’s take a look at some of the alternatives to AdWords in the marketplace today.

Bing Ads

Bing Ads was created by Microsoft and Yahoo as an alternative to AdWords, and although control of it has been shifting lately, it remains a juggernaut of Internet advertising. The network has a primary focus on customer service and on creating a great interactive relationship with marketers. It is not that much cheaper than AdWords and its market size is certainly smaller, but the traffic you get will be of a higher quality. This benefit alone may be the one you are looking for.

Facebook Paid Ads

A site with more than 1 billion active members is certainly a place to consider when looking to advertise. However, Facebook is not very efficient at ROI and conversion rates for advertising. AdWords allows marketers to target age and gender and other general demographics which is certainly helpful. Facebook however offers key benefits over AdWords in this area. You can target your advertising demographic better and some of the tools they provide for understanding the effectiveness of your ad spend are more useful.

Twitter Ads

Twitter allows you to reach an audience based on similar member interests, geography, gender, or device. In addition, you can maximize the relevancy of your ad messages by targeting keywords in people’s Tweets. Twitter is very popular (and looks to become more so with the new US President using it daily), so it may make sense to give them a look as an alternative to AdWords. Twitter offers promoted tweets which show up in the Twitter feed of people who may want to buy the products and services you are selling. They are highly targeted and tend to get a good level of response. But the twitter audience is significantly smaller than the one that interacts with AdWords.

Instagram Advertising

With a community of more than 500 million members, Instagram is one of the world’s largest mobile ads platforms. Businesses use the Instagram platform to send videos and share stories with a targeted audience. For the right products, Instagram can be great for interacting with your community, showcasing your inventory, demonstrating what your products can do, creating anticipation and highlighting highly satisfied customers. It has a smaller audience as compared to AdWords, but it is also less expensive.

Another option and an alternative to these companies is to hire an AdWords Management company to assist you in getting the most out of you Google AdWords activities. These companies can increase your ROI and will often quickly pay for themselves.

These ad platforms demonstrate that there are viable alternatives to Goggle AdWords. Each though has benefits and liabilities that should be considered. And, as with any expenditures in advertising the key things to contemplate are your budget and the expected ROI. With all things considered and if you have the money to spend, there is no doubt however that AdWords is tough to beat.