Read These Predictions For 2019 From A Social Media Expert

If there is one thing that you can always count on about social media, it’s that it’s always in a state of flux. The directions of content distribution are decided by algorithms, but once they seem settled in, something comes along to shift the landscape yet again.
As we get deeper into 2019, there are going to be many crucial aspects of social media that will get attention. Among them will be privacy, mental health, political applications, and technology advancements like messaging bots and AI, and a lot more.

The following are a handful of predictions that motion graphics agency experts are proclaiming for what will happen with social media in the year 2019.

Brands Will Be Won Over By Nano-Influencers

More and more brands are likely to start using Nano-influencers more. Nano-influencers typically have yet to reach 10,000 followers. Many brands are waking up the fact that having many followers doesn’t always mean that there are high levels of corresponding engagement. Nano-influences typically prove to be more authentic than someone who has tons of followers, which means that their followers are far more engaged. I personally have a number of friends working as brand reps or college ambassadors for different companies, and they get free items and even some payments in exchange for any posts that feature those products. This lets brands spread the word about their products and services but they don’t have to spend as much money as they would for a conventional influencer. Nano-influencers are also far more likely to take such deals because they’re not used to getting free stuff or brand deals, making it a win-win for all involved.

Advancements in Technology Will Impact Social Media

Technology is continuing to develop farther than many thought it would ever get. As such, businesses have to be smart about how they conceptualise their social media messaging. How in the world does anyone visualise, much less communicate, about things like machine learning, neuro-networks, quantum computing, hybrid clouds, IoT security, or everything being tokenised? We have to grow our visual and creative language to the point that we can properly educate folks about what is going on in the digital spaces. This is crucial for any company seeking to meet the growing global demand for content through social media and other platforms.

There Will Be More Stories

The ‘Stories’ format is a form of ephemeral content that disappears in just a day. I expect that its popularity will keep growing. Part of the reason I believe in this is because Mark Zuckerberg recently said that Facebook anticipates the usage of the News Feed to start going down, which means he’s directed his teams to start emphasising new ad products and features for this format in 2019. The real question is whether Stories are popular because users genuinely care about them and want more, or just because Facebook is forcing them on all users in a vain attempt to keep up ad revenue growth this year.

Segmented Social Media Video Will Go Mainstream

Social media video is likely the future of real-time engagement, collaboration, and education, whether for support or purchase. It’s going to be the one thing closest to what anyone does in real life, albeit without the restraints of physical locations. Social media platforms know that when they get social video just right, whether it’s for few or many, then they win future generations over much the same ways that television swung over previous generations.

Social media platforms allow for unprecedented targeting, making it crucial for media companies and brands to avoid a monolithic strategy in terms of how they approach social video content. Content is likely to get hyper-personalised, considering the increasing importance of who you try to reach out to with video content and how relevant it is to them at the time they are active on social media.

These Predictions Can Help You

Even given these specific predictions, it will take time to find out what really winds up happening. When you understand the technology and trends of social media, you can construct your content strategy right so that you connect with your community and audience.