10 Ways offline marketing is still effective.

We all want to market ourselves as efficiently and the best as possible. Offline marketing is still effective and a great way to connect with your existing and potential customers.

Here are 10 ways offline marketing is still effective.

1. Leaflet distribution is such a great way to market yourself offline. Leaflet distribution means you can access all customers no matter what their age in the areas that you choose. Some older people do not have a computer or the internet so this is a perfect opportunity to reach these people along with others. It is also a great physical way to interact with your customers existing and potential. According to Alan from Compass Distribution “You can also offer discounts this way and monitor how your campaigns work and how you can continually improve them.”

2. Word of mouth is a great way to reach new customers. Recommendation from existing customers is one of the strongest ways a company can grow. If you are recommending a company from first hand personal experience the new customer will tend to trust the company more and want to work with you.

3. Business cards should also be on hand at every opportunity. Whether you are giving them out at networking meetings or to customers. These can then be kept and your details will be on hand for the person wanting to use your company.

4. Branded items are a great incentive to give to existing customers as thanks for their continued support. You could also leave them in coffee shops and even ask your library if you could leave some branded bookmarks there.

5. Magazine articles are great for exposure. Make sure you research who your ‘ideal’ customer is and advertise in the magazine or ask the editor if you could feature as an article. Lots of people love a physical magazine they can read.

6. Radio adverts are also great for exposure for your company. They are a tried and tested way to reach a local audience. Radio adverts have been around for over 100 years. You can reach your key target audience and associate a voice with your business.

7. Sponsor an event. If there are any charity events or local events in your area contact them about sponsoring the event. This is a great way for local people to connect with you and see that you are passionate about the local area and helping charity too.

8. Trade shows are the perfect place to connect with other businesses and potential customers. Use your business cards, branded items here too to promote you and your business. You can build brand awareness here, generate leads and enhance relationships with existing customers too.

9. Cold calls fill some people with dread. But if they are done correctly they are a great way to connect with people. As an outbound marketing strategy, cold calling can be very effective. Get your name out there and promote yourself.

10. If you can create a workshop for people to attend, then do it! It is an excellent way to connect with people and make people aware of the product or service that you sell. You can advertise locally and people that you might not have reached before with your current marketing.