SEO and Your Website – Things to Consider

All businesses need a great website – that’s a given. The thing is, what good is a great website if no one knows about it? This is where SEO (search engine optimization) comes into play. Following are a few key things to consider when it comes to developing an SEO friendly website.

Have a Visually Appealing Website

We’re visual beings which means that most of us are more interested in websites that are visually appealing, easy to navigate and that make it possible to find the information they need, quickly. Also, overuse of ads, music and pop-ups are a major turn-off. The goal here is to keep visitors engaged, giving them a reason to return without annoying them. A well thought out, SEO friendly website design will do just that. Bottom line, pay close attention to the visual appeal, make sure that it is easy to navigate and that your content is relevant to your target audience.

Stay Up to Date

Surprisingly, people often assume that having a website up is all they need says Chris Poole of CT SEO Company. This is far from the truth. If you don’t update your website’s content, your ranking will definitely drop. The internet is always evolving which means your website should be as well. That said, this doesn’t mean you need to load your pages up with arbitrary content just to “get it done”. You need to be strategic and the content needs to be relevant. Adding content on an SEO friendly website doesn’t mean you need to update it every day. Generally, once a week should be enough.

Having a blog is a great way to keep content up to date. If you aren’t a writer, hire someone to do it for you (there are plenty of services that do just that). Be sure to add in keywords and one or two links to your services or product page.

Keyword Placement

An SEO friendly website design will incorporate keywords associated with what you have to offer, words that apply to your product or service. You may want to consider using a keyword generator and there are plenty of options out there. You should also include keywords in your webpage URL addresses. Using keywords on the URL’s will help produce the traffic you’re trying to generate.

Speed Benefits SEO Friendly Website Designs

While carrying out your SEO audit, be sure to verify transition times and that you can quickly get from one page to another. Internet users don’t like waiting for websites to load. In addition, a slow website can end up costing your placement in search rankings.

Mobile Friendly is a Must

The SEO friendly website design has a true purpose – the visitor conversion of mobile device users. Once your site is found through a search engine and they click on the link from their mobile device, they better be happy with what they see. If it’s not user friendly (if the site’s not mobile friendly it won’t be), they’re going to be disappointed and go somewhere else. If your site doesn’t offer a user-friendly experience, your ranking will also be penalized by Google.

Use Social Media

If done right, social media can give a significant boost to your SEO strategy. Guiding your social media audience to your SEO friendly website is a highly effective way to increase traffic to your website and you can add plugins to most websites today that lead your visitors back to Facebook.

There are numerous, advanced ways to generate traffic and increase SEO results to your website, but the recommendations listed here are a good place to start.