5 Things to Consider When Choosing a Label Manufacturer

Whether you are a new company looking to get a strong start in the market, or an established brand launching a new line, the label you put on your product can be one of the most important decisions you make. Your label helps people choose your product over someone else’s. Unless you are making your labels by hand – not advised unless you are an extremely small business – you will need a label manufacturer. Here’s how to choose one that will do a good job in creating your labels.

1. Look for Experience

An excellent label company has a lot of experience in label design and manufacture. Look for a company that knows what it is talking about. You want to be able to rely on a company knowing the different techniques, different design tips, and different solutions to specific labelling problems. An experience label manufacturer like www.labeller.co.uk knows that there are many different variables that affect the success of your label. They will be able to advise you on the right one for your needs.

2. Check for High Quality

Look at previous examples of the company’s labels. Are they well designed? Do they stand out? Are they printed on high quality materials, with good quality inks? You will be able to see if a label looks shoddy and poorly produced. You can also ask for samples from your own print run in order to make sure that the final quality is top notch.

3. Check for Consistency

Make sure that the label manufacturer will guarantee consistency so that all your labels will look exactly the same. This is important as you want to create a uniform impression on the shelves.

4. Ask for a Variety of Printing Options

Of course you will only use one or two options, but it is nice to have the opportunity to choose. Ask the manufacturer which options they recommend for your job. Look for added extras such as embossing or laminating. Check that the manufacturer will be able to handle specialist printing needs if you have them.

5. Expect Great Customer Service

It is very important to have good communication between yourselves and the manufacturer so you can rely on getting the job done in the way you want it. You should know exactly what is going on in the process, and if you have questions the company should provide quick, satisfactory answers. Good customer service helps make the difference between an average job and a superb job. It is definitely worth looking for a company that is responsive and easy to reach.